Overview

The Jordanian Company for the Promotion of Heritage Products (JO Shop) was established in 2012 to improve the quality of traditional artisanal and food industries in Jordan and promote them both locally and globally while preserving their unique identity.

These crafts focus on pottery, metal ornaments and accessories, embroidery and textiles, food products, and other items that infuse a modern touch of creativity into Jordan’s heritage.

The store was created to offer a unique Jordanian shopping experience that reflects the social, cultural, and creative diversity enjoyed by Jordanians.

The unique shopping experience at the showroom adds a contemporary, fresh touch to heritage products, rendering them a source of pride for their authenticity, quality, and the craftsmanship of their skilled creators from various local communities.

Objectives

• Creating a brand that enhances the trust of Jordanian consumers in local products based on quality and excellence.
• Assisting and empowering small Jordanian producers by enhancing product standards and quality, with a focus on modernizing the presentation of these products to make them appealing locally, regionally, and internationally.
• Effectively promoting the products by opening new marketing channels for them on local, regional, and global levels.
• Serving local communities by purchasing artisanal and food products directly from producers across the Kingdom’s governorates, ensuring they meet market demands.
• Increasing the number of suppliers, thereby achieving greater diversity in local products that cater to consumers' tastes.

Achievements of the Company Since Inception

• Improving the quality and standards of Jordanian local products through networking between manufacturers and designers.
• Building a loyal customer base among retail consumers, companies, and local institutions by enhancing trust in the quality and excellence of Jordanian products.
• Assisting in sustaining the operations of small producers, local associations, and local designers, and creating new job opportunities.
• Providing more than 800 direct and indirect job opportunities.
• Increasing the number of producers (suppliers): The store started with 48 suppliers in 2014 and now works with over 300 local suppliers.
• Expanding the range of local artisanal and food products—from an initial 135 to over 900 currently on offer.
• Expanding JO Shop’s points of sale: It began with one showroom in 2024 and now has four stand-alone stores and five points of sale distributed across three governorates (Amman, Madaba, and Aqaba).
• Strengthening partnerships with both the public and private sectors by participating in exhibitions organized throughout the year.