Concept

The Jordan Heritage Revival Company was established in 2010 with the aim of breathing life into the legacy of the ancient civilizations that have successively inhabited the Kingdom’s lands and left reminders of their cultures, as evidenced by the archaeological and tourist sites across the country. The company organizes shows and stages events in the areas of Petra, Wadi Rum, and Shobak to attract tourists, film directors, journalists, and businessmen from around the world. This, in turn, provides economic opportunities for local communities, whether through job creation or by promoting the products of local residents to tourists.

The Concept Behind the Jordanian Company for Heritage Revival

The company was founded in March 2010 in order to build and revitalise heritage in Jordan and highlight the civilizations that were present in the country and its history as well.

• The company holds a series of activities in Petra, Wadi Rum, and Al Shobak to help attract tourists, movie directors, journalists, and business people from across the world.
• These activities help create jobs for local communities, with 130 job opportunities benefiting 789 individuals.
• Promotes handmade products by local communities in these areas.

Objectives

• Creating real, exceptional, and sustainable business opportunities for military retirees.
• Putting Jordan on the international tourism map as a favorite destination for tourists from different parts of the world.

Achievements

The Jordan Heritage Revival Company (JHRC) has successfully achieved significant milestones in the tourism sector by maintaining a strong presence across various regions of Jordan. Through historical reenactments and diverse heritage performances, JHRC offers participants the opportunity to experience Jordan’s history and heritage firsthand. The company has directly contributed to the following:

• Enhancing Jordan’s cultural standing on the global stage by creating exceptional heritage tourism experiences for visitors.
• Promoting interest in Jordan’s history and encouraging tourism both domestically and internationally.
• Contributing to economic development by securing sustainable income and creating both direct and indirect employment opportunities for local communities.
• Advancing the hospitality and tourism sectors by introducing unconventional tourism experiences.
• Collaborating with other industries, such as film and television production, and participating in the filming of various local and international productions.

Projects and Parades

• Aqaba: The Sharif Hussein bin Ali House Museum – A historical museum showcasing the legacy of key figures and milestones of the Great Arab Revolt.
• Wadi Rum: The Hijaz Train Ride Experience (A Journey Through 1916) – A historical reenactment of significant events from the Great Arab Revolt in the region.
• Ma'an: The Founder King’s Palace in Ma'an – A comprehensive museum exhibit chronicling the stages and details of the Great Arab Revolt.
• Petra Project: Live Military Performances – A reenactment featuring Nabataean military uniforms performed by retired military personnel from the local community.
• Shobak Project:
  • Providing electric vehicle transportation services for tourists to and from Shobak Castle Visitor Center.
  • Managing and operating Montreal Shobak Hotel.
• Umm Qais Project: Offering visitors the adventure of exploring the underground Roman water tunnel beneath the archaeological site of ancient Umm Qais.

Achievements in Numbers

• 130 direct job opportunities currently supporting over 800 beneficiaries, in addition to 50 indirect job opportunities by the end of 2024.
• 17,975 heritage performances delivered across various projects by the end of 2024.
• 48,000 booking requests for the Hijaz Train Ride Experience (A Journey Through 1916) between 2022 and 2024, with JHRC awarded the Best Tourist Destination in Wadi Rum for 2024 by TripAdvisor based on visitor reviews.
• 131,171 visitors to the Sharif Hussein bin Ali House Museum by the end of 2024.
• 11,664 participants in the Roman water tunnel experience in Umm Qais by the end of 2024.