The King Abdullah II Fund for Development (KAFD) has unveiled the new identity of the Jordan Gaming Lab, rebranding it as “EDGE”, in a step that reflects the Lab’s evolution and the expansion of its areas of focus, moving beyond electronic game development into broader fields of emerging technologies and digital innovation.

The new identity builds on the journey of the Jordan Gaming Lab, which was launched in 2011 under a Royal Initiative, and reflects the KAFD’s direction towards providing an integrated environment that brings together emerging technologies, gaming, and innovation. This will offer young Jordanians broader opportunities to learn, experiment, develop their skills, and transform ideas into digital projects and products.

The name “EDGE” reflects the Lab’s focus on emerging digital technologies and gaming. It stands for Emerging Digital & Gaming Engine, highlighting the fields in which the Lab operates and its commitment to keeping pace with the rapid developments in the technology sector.

The new visual identity of “EDGE” was designed around the concept of integration across modern technology fields. The logo brings together four key elements in a single visual composition: technology, electronic circuits, gaming, and automation.

Director General of the King Abdullah II Fund for Development, Dr. Samer Mofleh, said that launching the new identity reflects the Lab’s development and the expansion of its areas of work, keeping pace with the rapid transformations in the technology sector and opening up broader horizons for young Jordanians to learn, innovate, and pursue opportunities in promising sectors.

He added that the Lab’s development aligns with the outcomes of the Economic Modernization Vision, particularly its Creative Industries pillar, and supports national efforts to empower young people and develop their creative and technical capabilities in promising sectors.

Dr. Mofleh noted that the KAFD focuses on providing an enabling environment for innovation and equipping young people with the skills required in emerging digital technologies and game development, contributing to the creation of new economic opportunities and enhancing the Kingdom’s competitiveness in technology and digital production sectors.

“EDGE” reflects this direction through the expansion of the Lab’s areas of focus to include artificial intelligence, the Internet of Things (IoT), virtual and augmented reality, robotics, automation, and digital production technologies, in addition to electronic game design and development. This will provide beneficiaries with opportunities for learning, practical application, and exploring modern technology fields.

Under its new identity, the Lab will focus on delivering specialized training programs to prepare young people for future jobs and opportunities, alongside incubating entrepreneurial projects and innovative ideas, providing technical and technological mentorship, supporting the development of digital product prototypes, and connecting entrepreneurs with investors and potential partners.

“EDGE” will also seek to strengthen its network of partnerships with experts, companies, and local and international entities operating in the technology sector, providing young people with greater opportunities for learning, development, and networking, while supporting the growth of Jordan’s gaming, emerging technology, and creative industries sectors.

Since the launch of the Jordan Gaming Lab in 2011, more than 62,000 young men and women from across the Kingdom’s governorates have benefited from its services. The Lab has also established partnerships with a number of local and international companies operating in the sector, in addition to organizing specialized events and conferences that have contributed to strengthening Jordan’s position on the regional electronic gaming industry map.

The Lab currently operates through eight permanent branches in Amman, Irbid, Zarqa, Aqaba, Ma’an, Karak, and Tafileh, in addition to a mobile lab that serves various governorates across the Kingdom, ensuring wider access to young people in different regions.

“EDGE” targets university and college students, recent graduates, job seekers, entrepreneurs, developers, designers, and those interested in emerging technologies and digital industries, in addition to dedicated programs for school students aged nine and above.

The Lab provides its services free of charge to young Jordanians through an integrated pathway that begins with training and capacity-building and extends to incubating promising ideas and connecting beneficiaries with local and regional employment opportunities. This contributes to preparing qualified national talent capable of competing in the labor market and supporting the growth of the digital economy and creative industries.